The Domain Stock Exchange Fusu.com Premieres at T.R.A.F.F.I.C. West

Fusu, the first Domain Stock Exchange, was scheduled for launch today at T.R.A.F.F.I.C. West by offering a list of premium generic domains with a combined value of almost $1.5 million.

By applying the concept of the traditional stock market to the domain name industry, Fusu enables the owners of premium domain names to offer a percentage of the domains ownership to other domain investors. This allows the domain owner to generate cash flow without losing control of the domain. Meanwhile, the investors who buy shares in the domain name are entitled to a percentage of the sales revenue once the domain is sold.

The Fusu platform allows owners of premium domain names to gain liquidity in their holdings while at the same time providing a means for smaller domain investors to stake a claim in premium domains that they otherwise, wouldn’t be able to afford by themselves.

Domain Names at Fusu will undergo an Initial Domain Offering Auction to help determine a market valuation. A few of the domains that are included for the Fusu launch are Warning.com, Ground.com, eel.com, Recycle.it, TopHotels.com, Hot.tv and Rick Schwartz’s Flowers.mobi which made headlines when purchased at T.R.A.F.F.I.C. 2007 for $200,000.

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Domain Names Playing a Strategic Role in the Writer’s Strike

Here's a great example of why you should obtain all major gTLDs in order to protect your online business interests.

Much has been made over the current labor strike between the Writer's Guild of America (WGA.org) and the studios which are represented by the Alliance of Motion Picture and Television Producers (AMPTP.org). Here's a subplot to this struggle that probably didn't make your local news.

In an effort to benefit their cause, a group of writers used a subversive strategy to undermine the AMPTP by obtaining the AMPTP.com and AMPTP.net domain names and publishing mock versions of the actual AMPTP.org website at those addresses.

The fake sites look nearly identical to the authentic site and poke fun at the AMPTP's negotiation tactics and recent proposals. They also include links to UnitedHollywood.com which is a site supporting the Writer's Guild of America's cause.

To make matters worse, Bill Davis, the current owner of the .com and .net names recently contacted the AMPTP in an effort to sell the domains but the AMPTP showed no interest. Shortly after Mr. Davis was contacted by a group of writers who were interested in acquiring the domains to carry out their plan.

More information available at the LA Times site.

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Poking fun at Web 2.0

I ran across this video over at YouTube.com. There are some talented individuals over at Richter Scales, the creators of this clip. It's definitely worth a few minutes of your time.

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