Wholesale.net Up for Auction

Wholesale.net is currenty up for auction on Ebay and with less than 24 hours left the bidding has reached $9,100. Wholesale.net has an unkown reserve price which hasn't been met. The domain is registered at Moniker using privacy services. The registration dates back to October 1995 with a very active history at Archive.org.

I often wonder if these reserve eBay domain name listings are only created to generate interest in the domain name. PaintballGuns.com was listed on eBay a few weeks back and while bidding did reach $50,000, the reserve was not met and the domain did not sell. However, I'm willing to bet that auction has stirred up interest and follow up offers have been made since the auction closed. That's a lot of exposure for the price of an eBay listing fee with a reserve.

You'll find the Ebay listing below. I find it odd the seller used what I assume is a self portrait as the photo. What, no logo for a domain of this caliber?

UPDATE: The bidding for wholesale.net reached $13,250 but did not reach the reserve price.